Danone Aqua has plans for your future.

Well the Bali beach sports games is under way with 30 odd countries participating. No doubt the government will have had a big campaign and drive to clean the beaches to ward off international criticism. At least the beaches will be clean for a while.
The main problem for nearly all of Indonesia’s beaches is that most peoples sewage goes straight into the river, untreated, and then straight out to sea. My surfing mate Ben often jokes about ‘dodging the brown sharks’ ( eeyyww) when reporting on surf trips in Java’s Pelabuhan Ratu.
The second worst polluter to human waste is plastic bottles and cups.
Danone Aqua is the main producer of drinking water in Indonesia. There bottles are literally everywhere. And I don’t just mean in the market shelves. Empty bottles and aqua cups possibly comprise 20% of most rubbish tips and litter that is frequently thrown straight onto the street in this country.
What is Danone Aqua doing about this ? Their water used to come in glass bottles, but these days Pep-bottles are the go – drink and throw. Ironically Aqua has a new TV commercial that preaches of a brighter , cleaner future for Indonesia’s children. Why can’t they put some of their marketing budget into an anti-litter campaign to educate people not to throw bottles in the river or onto the side of the road ? Why doesn’t the government or the people hold Aqua responsible for the garbage they generate ?
Here is a link to Danone’s website ;

DANONE decided to go one step further by taking action at the source of the problem; reducing by 10% the overall weight of product packaging over 10 years.

Gee ! A whole 1% reduction every year ! let’s celebrate with a bottle of Aqua !

What other steps are Danone prepared to take to reduce the damage they have inflicted on our river systems and oceans ? The step from glass to Pep was a giant leap backwards if you ask me. But when you are selling water to the world there’s apparently no time for environmental compromise.

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